Omnichannel commerce strategy and communication for a luxury lifestyle tea brand
When the 125-year-old heritage tea company launched its domestic brand of premium luxury teas, Rickshaw came on board as a true omnichannel partner.
The Hillcart Tales with its High Art appeal deserved gift-box packaging design, point of sale design, and a web presence that reflected its deep passion and rich provenance. Our technology-led digital design approach is aimed at accentuating users' tea experience in an indulgent manner. The occasion-led gift boxes are designed to become collectibles to further the brand’s artistic appeal.
Connecting the dots between search, site, and media.
Experiential commerce.
The new TheHillcartTales.com provides seamless and responsive e-commerce, showcasing the brand story & contextually promoting products... all with strong SEO.
Revenue growth:
247%
Building the brand.
Integrated media and brand marketing strategies, spanning video, digital and influencer partnerships, grew awareness and recall.
Brand recall lift:
11X
