Purveyors of The Good Life
Phoenix Marketcity, part of the Phoenix Mills Limited Group, is spread across various cities such as Mumbai, Bangalore, Chennai and Pune. Rickshaw has worked on all these malls across the country.
The most successful retail story, however, is Phoenix Marketcity Pune. Young and vibrant, Pune, probably has the best of all worlds when it comes to lifestyle. Rickshaw has created a successful positioning of the brand as a provider of “The Good Life”. This campaign has run for over 4 years, coming alive across communication, and most importantly, experiences.